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As
companies and organizations depend more on rich media assets such as animations, videos and sound to communicate through
various media channels, managers are struggling to ensure that this
content is used by the right people, in an approved way. Expanding
marketing and advertising to new channels, such as the internet and
viral video, further multiplies the amount of content that must be
created and managed.
Today,
management is faced with the task of ensuring that a consistent brand
image is projected. The way asset usage is approved and brand mangers
and communicators work together usually depends on traditional
communications like phone, fax and email, which are hard to document
correctly. Although style guides and other documentation can solve some
of the problems corporations face with brand management, many do not
have a comprehensive solution.
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Ancept Media Server
allows users to create a sophisticated repository of master content,
enabling organizations to:
Protect
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sophisticated access control and review/approval tools provide a
mechanism to ensure only authorized users access and use content in
approved ways
Collaborate
– bring the production and approval processes online,
streamlining them and making them easier to track & record
Distribute
– prior to approval, users can be provided with
low-resolution, watermarked versions of brand assets for comps, and as
approval is granted, be given access to high-resolution versions
Automate
– creating “digital master” versions of
the brand’s rich media assets ensures consistency &
repurposes content for various media channels as needed, to reduce
redundancies
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Quality and consistent
brand communications leads to strengthened brand & identity
recognition and increased customer satisfaction, contributing to your
bottom line. By utilizing & managing a centralized repository
of brand assets, you can reduce the redundancies and inconsistencies
that occur from having a wide variety of brand content used for
communications.
In addition, Ancept Media Server can contribute to the bottom line by
reducing costs. Providing users with a centralized repository of brand
assets reduces the time spent searching for particular files, and
encourages reuse instead of re-creating an asset from scratch. By
giving users a tool where they can work online, instead of depending on
traditional communications, further reduces production time and speeds
time-to-market.
Maximize
revenue:
- Maintain a consistent brand identity to
enhance brand recognition
- Streamline access to brand assets by
creating “digital masters”
- Optimize messages and content to fit
emerging media channels
- Maximize creative
professionals’ productivity
Minimize costs:
- Reduce production costs by bringing
processes online
- Increase accountability by increasing
documentation and tracking
- Eliminate analog and offline methods of
content transportation and distribution
- Minimize storage and backup costs by
unifying multiple copies of the same asset
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