Marketing
and advertising channels are expanding, messages are getting more
complicated and content and media types are growing in diversity. This
means that the processes to create, manage and distribute are getting
more varied and complex. Now more than ever, it's critical that all
those involved have a means to collaborate effectively and the content
being created be managed comprehensively.
The risks are high. Without comprehensive systems to facilitate
marketing processes, critical messages can become inconsistent,
confusing and ineffective. The processes can also become inefficient,
costing more to do less and impacting already-shrinking marketing budgets. |
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Ancept Media Server
allows marketing professionals to collaborate on-line, participate in a
closed-loop business process and share a common content repository.
Model
– use a sophisticated set of Business Process Management (BPM)
capabilities to model simple to complex business processes, providing
closed-loop oversight, load balancing
Normalize –
make sure all marketing professionals, agencies and partners are
working from the same "score sheet", sharing the same content,
collaborating within the same process
Integrate – easily access and contribute content from popular desktop applications like Quark XPress and Adobe InDesign
Distribute–
once marketing content is completed, easily and automatically
distribute the content through multiple channels, including radio and
TV broadcast, print, on-line and point-of-sale
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Quality and consistent
brand communications leads to strengthened brand & identity
recognition and increased customer satisfaction, contributing to your
bottom line. By utilizing & managing a centralized repository
of brand assets, you can reduce the redundancies and inconsistencies
that occur from having a wide variety of brand content used for
communications.
In addition, Ancept Media Server can contribute to the bottom line by
reducing costs. Providing users with a centralized repository of brand
assets reduces the time spent searching for particular files, and
encourages reuse instead of re-creating an asset from scratch. By
giving users a tool where they can work online, instead of depending on
traditional communications, further reduces production time and speeds
time-to-market.
Maximize
revenue:
- Maintain a consistent brand identity to
enhance brand recognition
- Streamline access to brand assets by
creating “digital masters”
- Optimize messages and content to fit
emerging media channels
- Maximize creative
professionals’ productivity
Minimize costs:
- Reduce production costs by bringing
processes online
- Increase accountability by increasing
documentation and tracking
- Eliminate analog and offline methods of
content transportation and distribution
- Minimize storage and backup costs by
unifying multiple copies of the same asset
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